Apple iPhone 12 5G Range Announced
This week Apple finally unveiled the long-awaited iPhone 12 range, and yes, they are the hotly anticipated first 5G iPhones to come to market. Available to pre order from Friday 16th an on-sale Friday 23rd, will you be upgrading your business mobile?
Headline info:
There is a total of 4 new models, all 5G ready: iPhone 12, iPhone 12 mini, iPhone 12 Pro & iPhone 12 Pro Max (launching slightly later - pre order from 6th November)
All contain Apple’s A14 chip - the fasted ever in a smartphone
The iPhone 12 is 11% thinner and 16% lighter
Apple has introduced a new ceramic shield that it claims has a 4x better drop performance and is stronger than any glass
The new mini has a 5.4” display versus 6.1 on its big brother
Aerospace-grade aluminium edges
5 new finishes to choose from on the iPhone 12, with a different 4 metallic finishes for the Pro
New dual camera system with night mode
4K HDR video now with Dolby vision
New MagSafe accessories to hold your cards safe with your phone
iPhones will no longer come with a power adapter or earpods – to help reduce waste and packaging. The box will still contain a fast charging USB C to lightning power cable
The models in summary:
iPhone 12: An all-new design and boasts a 6.1” Super Retina XDR all-screen OLED display with Ceramic Shield and will be available in Black, White, PRODUCT(RED), Green & Blue in 64GB, 128GB & 256GB variants.
iPhone 12 mini: The smallest, thinnest 5G phone in the world, with a 5.4” Super Retina XDR display with Ceramic Shield and will be available in Black, White, PRODUCT(RED), Green & Blue in 64GB, 128GB & 256GB variants.
iPhone 12 Pro / Pro Max: Boasts a 6.1”/6.7” Super Retina XDR all-screen OLED display with Ceramic Shield and will be available in Gold, Graphite, Silver & Pacific Blue in 128GB, 256GB & 512GB variants.
What are the main differences on the iPhone 12 Pro?
The key advances are on the camera. It even uses LiDAR technology, which Nasa uses, enabling the iPhone to measure how long it tales light to reflect back from objects! LiDAR also means the autofocus is 6x faster in low light. The wide camera also lets in 27% more light, enabling great quality night-time shots. The Pro Max takes things to another level, with a 47% larger sensor and larger pixels that dramatically increase the amount of light coming into the wide camera. There are over 3.4m pixels in the Pro Max – the most ever in an iPhone.
Key takeaway for business users: the iPhone 12 Pro has dual SIM & eSIM, allowing you to have both a personal and a business number on the same iPhone.
Pricing
Retail prices for the SIM free models are as follows:
iPhone 12 mini £699
iPhone 12 £799
iPhone 12 Pro £999
iPhone 12 Pro Max £1,099
Don’t forget that you can trade in your old iPhone to help fund your new iPhone 12.
To lift the hood and find out more about the range check out Apple’s product page and for thoughts of key industry analysts, head over to Tech Radar to see what their reviewers think off the back of the announcement. More hands on reviews will be forth-coming once the phone is officially out.
If you like what you see and want to register your interest for any of the new iPhones, drop us a line and we’ll make sure you’re one of the first to get you hands on the latest model.